MEET ALYSSA M. REID, ESQ.
Alyssa is a New York-based transactional attorney serving clients in the media, entertainment, technology, sports, and consumer industries. Representing talent, founders, creatives, startups, and established brands, her practice focuses on commercial transactions, intellectual property licensing, trademark strategy and protection, brand partnerships, content deals, business formation, corporate governance, and advising companies through their entire business lifecycle.
Alyssa began her legal career at Sidley Austin LLP, where she counseled Fortune 500 companies on M&A and private equity transactions. She then joined Bowery Legal LLP, a boutique venture-focused firm where she served as outside general counsel to creative entrepreneurs and emerging brands, being a trusted advisor for both everyday business needs and pivotal growth moments. She has also held in-house roles at HBO, Warner Bros., Discovery, and Paramount Global.
Known for her practical, business-minded approach, Alyssa helps creative professionals and innovative companies turn ideas into sustainable businesses, whether that means negotiating a production deal, protecting a brand, or structuring an exit. She is licensed to practice in New York and holds a B.A. from New York University and a J.D. from New York Law School, along with certifications in Intellectual Property and Fashion Law. She is also an adjunct professor at New York Law School.